Added: Jul 8, 2008
From: snapcomms
Duration: 2:20
http://www.snapcomms.com/snap/tools/snapmag.aspx Did you know that research show that the average office worker is interrupted 11 times per hour with messages that have nothing to do with the task he or she is performing at that time? Each interrupt has a cost. It takes time for the employee to refocus back into their work. Most emails, particularly those that are targeted to 'all staff' contain generic information that does not have to be read there and then. Snap Mag allows anyone in the business to input these generic information updates into a one stop magazine format. An 'editor' can quickly approve articles prior to their publication into the magazine. In addition to 'user generated content', Snap Mag isn't delivered by email, it has much more visibility. Each time Snap Mag is published, staff members will see a ticker-bar appear which scrolls three times at the bottom of their screens. They can click-to-read there and then, or alternatively they can go to their message history to read the latest publication of Snap Mag at a time that suits them better Snap Mag is designed to be scan-able with 'read more' links allowing people to find out more on the intranet or find documents on the network. Snap can report on these links so you can see just how popular a particular article was and include more of these types of articles to ensure high readership Embedded email links allow readers to respond / reply directly to the author.....depending on response levels, the author can call a discussion group, summarise comments in the next edition or maybe set up a Snap Blog or Forum for further debate. There is also an option to display the magazine as a logon screen which is great because most people like to read something to warm into the day. Readership rates increase significantly when this option is enabled. It means that, instead of 11 interrupts per hour, our staff can focus on their specific roles and then chose to read all of the 'general news and updates' in a one-stop format at a time they choose. They are expecting these types of messages and hence are more receptive. SnapMag is targetable to different user groups so individual departments can have their own version of the magazine. Snap Mag is not only a way to cut down all staff emails. You can also use it as a way to allow staff to communicate with each other and to build engagement. Because any member of staff can participate in this magazine (assuming this option is enabled), it is a great way for staff to become more involved, feel part of the community and hence build their engagement. Your company culture and demographic may mean that tools like blogs and forums are simply not appropriate or acceptable to senior managers. There may be fears around loss of control or the impact of disengaged staff. Under these circumstances, Snap Mag can be a great alternative. Snap Mag enables you to distribute 'safe discussion' directly to the employee's computer screen.
Channel: Tech
Tags: communication communications email employee hr information internal overload
Rating: ( ratings) Views: 49' favoriteCount='1 Comments: 0
